DIGITAL MARKETING???
Is the marketing of products or services using digital technologies, mainly on the Internet but also including mobile phones, display advertising,and any other digital medium. The development of digital marketing, during the 1990 Era.As digital platforms became increasingly incorporated into marketing plans and everyday life
Digital marketing campaigns have become prevalent, employing combinations of Search engine optimazation SEO]Search Engine Marketing (SEM), Content Marketing Influence marketing, content automation, campaign marketing, data driven marketing, e-commerce marketing, Social media Marketing, Social Media optimization e mail direct marketing., Display Marketing, and optical disk. and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as, mobile phones SMS and MMS, callback, and on-hold mobile ring tones.
Resulution In Digital Marketing the more recognisable period as being the start of Digital Marketing is 1990 Era
In the 1990s, the term Digital Marketing was first coined.With the debut of server/client architecture and the popularity of personal computers, the Coustomer Relationship Managment (CRM) applications became a significant part of marketing technology In the 2000s, with more and more Internet users and the birth of iphone. Digital marketing became more sophisticated in the 2000s and the 2010s,
TYPES OF DIGITAL MARKETING
- Search Engine Optimization (SEO)
- Search Engine Marketing and Pay-Per-Click Advertising
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
- Viral Marketing.
- mobile Phone Advertising.
Search Engine Optimization
Search engine optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.
Organic search results appear in a list and are ranked using the search engine’s algorithm. As users change the way they search and engage with online content, these algorithms change. The higher you rank on a SERP, the more traffic is directed to your site and the more chances of making a passive visitor an active customer.
PPC [Pay Per Click]
PPC refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked.
Social media platforms began adopting PPC advertising in recent months. These ads show up in the news feeds of a company’s target audience. This system is a great example of how the different types of digital marketing bleed into each other to form a complete digital marketing strategy. In this example, SEM overlaps with social media marketing.
CENSUS
Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of Consumer Privacy. and Data Protection.
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